Do Your Customers Know Your Mission Statement?

Posted By : Aubrey Mead , on Oct, 2017

 

What do you want your company to be known for? If you’re striving to become known as best-in-class, it might be time to enlist some help.

Whether that comes in the form of:

  • reading books by business experts,
  • getting consulting,
  • learning more about branding and relationship marketing…

Great entrepreneurs never stop learning and striving for improvement.

Do you want to be known for great products and / or services, above average customer service, excellent value, all of the above? Having a mission-driven business that’s successful is possible, but it takes ongoing effort.

The best companies in business in the 21st century continually evolve and strive not just to compete but to evolve as the needs of their audience evolves.

What will it take for your company to be known as the standard for excellence in your industry where you reside? Whether it’s a small business serving a small geographical area or a global company, the fastest way to failure is complacency.

Here are questions to ask yourself on a regular basis:

  • Are your customers continuing to buy from you? If so, why. If not, why?
  • Where could you improve in terms of customer service?
  • Where can you improve in terms of branding?
  • Do you regularly gather intelligence on your competitors to see what they’re doing right? What about what they’re doing wrong? Is there a gap that you could fill in the marketplace?
  • Are you doing enough to engage your customers and make them aware of all they can get from you on an ongoing basis?

Mission driven businesses who refuse to rest on their laurels have the best chance of continuing to grow and retain their customers.

Is your business model adequate or is it time to see what you can do to do better? Hint: it’s always time to see what you can do to do better.

International best-selling authors, marketing experts, and leading agents to Celebrity Experts® worldwide, JW Dicks, Esq. and Nick Nanton, Esq. have collaborated once again to co-write the best-selling book titled, Mission Driven Business.

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