Trade shows are an ideal opportunity for a business to market to a self-selecting target audience. Of course, it does mean you have to choose the right trade show for your business, but with just a bit of research, you can quickly determine if it is likely to attract your ideal customers.
Finding ways to make your business stand out at the show is a critical step. It is worth your while to look around at top displays online or through companies marketing trade show banner stands and banner printing. These are good sources of inspiration for general options to consider for the booth area layout and how to highlight just what you want.
Styles, Shapes and Sizes
There is a wide range of different options in trade show banner stands. Tension Fabric stands are rectangular in shape and are ideal for forming the focus areas within the booth or to flank the edges of a booth to catch the attention of those walking by. When paired with vibrant, high-interest images they are sure to create a buzz.
Retractable banner stands are often used as a background or backdrop to the booth itself. Easy to set up and travel with, these are available in a range of different sizes, shapes, and finishes to match any trade show booth.
For a full background, consider the step and repeat trade show banner stands. These can also double for a background for photo opportunities at the show. Designing these with corporate logos, names and colors is a great branding tool that can do double duty when needed in other settings as a background.
Always look for solid, sturdy and simple to put up and take down types of stands. Of course, you will also want to choose great banners, but having the right stands makes setting up the booth and breaking it down very easy.
At New York Banner Stands we offer a full line of different sizes and types of trade show banner stands and custom banner printing options. To find out more see us online www.newyorkbannerstands.com.