Bad publicity is better than no publicity, right? Not according to any PR agency in Los Angeles, CA. If you do receive some bad publicity, the only way to duck and cover is by getting your PR agent to flip a positive spin on it and make it work for you. You can’t really do that on your own as you might say something that makes it worse. A PR agency in Los Angeles, CA knows exactly how to fix your situation and they should be the ones to fix it.
Turning the Tide Towards Positivity
There are only certain issues in Los Angeles where it’s next to impossible to take something publicly negative and make it positive. In most cases a PR agent will attempt to get the public’s and the news agencies’ sympathy, provide a plausible explanation that eases their discomfort, or utilize a smoke and mirrors technique to get the press to look somewhere else. The public may focus on your situation less as other situations rise to the eye of the press.
Staying Low and Staying Quiet
Staying low and staying quiet when something goes awry and puts you in a bad light is the right thing to do. A PR agent will tell you take some time out of the spotlight and not respond to the press. It’s not that the press or the public will forget entirely. It’s that this will fade into the past. A lot of actors who have taken this advice continued to work. Those who didn’t, never acted again.
