Today, it is very common for mid-level to large businesses to hire consultants rather than to utilize an in-house employee for specialized services. Bringing in a digital sales consultant provides a marketing and sales team with a fresh set of eyes as well as a person with experience and ideas that have not already been part of the past programs and campaigns.
Hiring the right digital sales consultant can make a big difference to any marketing program and campaign. However, as with any type of consultant, it is the personal experience, accomplishments, and expertise of the professional that makes the true difference.
Check Actual Accomplishments
Since there is no specific degree or training that qualifies someone to be a digital sales consultant you will find a lot of people online advertising their services. Taking the time to not just look at the website and read through their online resume or CV but actually to check the accomplishments they take credit for is important.
There are some consultants in this relatively new area who have been in the business for years. They have had their own online services, they are recognized as leaders in the field, and they may even have published books and presented at conferences to highlight their knowledge and expertise.
These professionals are the right consultants for the job. People with less experience and expertise cannot provide the real-world, practical information needed to make online marketing more effective.
Follow-up with References
In addition to checking accomplishments, don’t hesitant to contact references provided by the digital sales consultant you are considering. Most of the top professionals will list companies they have worked for and provided consulting services, and they will also list major conferences and events they have presented at as keynote speakers.
Take the time to email or make a phone call to find out how much value the digital sales consultant brought to the organization or company. This is often the most important indicator of what you can expect.
Have a Discussion
A digital sales consultant will be working closely with your sales and marketing team as well as with your senior level executives. It is important to choose a professional with the communication and interpersonal skills that match with your expectations.
Look for a digital sales consultant offering a free consultation by phone to evaluate your needs as well as to have that personal conversation. This will be instrumental in choosing the right professional for your specific digital sales coaching, training and consulting needs.
