The marijuana industry is projected to surpass $40 billion in 2024. Consumers now have access to medical marijuana throughout many states throughout the country, and dispensaries are popping up to satisfy the demand. If you are a new dispensary, you will be immediately confronted with intense competition. You will need a strong weed marketing campaign, including online marketing.
Best Digital Marketing Techniques and Strategies
Pay-Per-Click (PPC) Ads
PPC ads pop up when someone in your target demographic submits a relevant search entry. You pay in advance, setting your budget for the week. Money only gets taken out of your week’s budget whenever someone clicks on the ad and gets directed to your site.
Social Media
Social media marketing is especially effective in the marijuana industry thanks to the beauty of the plant and the stores. Use social media to your advantage by regularly posting cool pictures of your products. Don’t forget to include notices about upcoming promotions and new products. Your social media following may be slow at first but keep at it to watch it grow and become more effective.
Email Marketing
Encourage your customers to sign up for your email list. You can email your list a note every month with exclusive deals and exclusive sneak peeks of new products and events. The more value you include in your emails, the more likely people will sign up.
Are you ready to propel your dispensary to the next level? Contact Seedless Media at
https://seedless.media/.
