Search Engine Optimization (SEO) is the art and science of creating a website that comes up high in search results by Google and other major search engines, and for small-and-medium-sized businesses, it’s becoming increasingly important. If you’re running a small roofing company, for example, and a potential customer in your area types, “roofers near me” into Google on their smart phone, the names of all of the roofers in town that have an online presence are going to pop up in the results, and you want yours to be near the top. The user isn’t likely to look through all of them.
How to get good SEO
Google is looking at the quality of the content on the websites it is ranking. That means, if you have great writing on your business website about the products and services you are offering, Google is more likely to put you near the top of search results. Google doesn’t discriminate; its algorithms treat small, mom-and-pop shops the same as giant corporations.
The proper use of keywords in SEO marketing can’t be stressed enough. Good keywords to use are those that describe as precisely as possible what a business does well. For example, it’s better to use the phrase “Trek mountain bikes” than “bicycles” or “mountain bikes.” It’s about letting potential customers know about you.
SEO agencies
The best way to improve the SEO results of your business is to hire a local SEO services agency. A good local SEO services firm will know how to best use the keywords associated with your products, services and location to attract potential customers to your website. Look for a firm that is all about developing long-term relationships with their clients that will stick with you as the Internet evolves alongside your business.
