Putting up kiosks for your business can lower your marketing costs. However, simply setting up these kiosks in different areas won’t garner you the attention and consumer usage you want. Here are some questions you’ll want to ask before you put those kiosks up:
1. Is the user experience great?
Your kiosks only have a chance if your consumers give them a chance. A likely factor in that, though, is the user experience. If the transaction steps are tough to figure out or the kiosk is a bit difficult to use, it’s going to frustrate your target market and effectively drive them away. That’s the last thing you want to happen. So before your customers throw their hands up in the air in defeat, go for kiosks that provide the best experience possible.
2. Who’s responsible for them?
Design is a factor, of course. But sometimes, users can have problems with even the simplest designs, especially if it’s their first time using the machine. If you’re using that kiosk in a bank to churn out customer numbers—sort of like a queue—you’ll need to put someone in charge of the machine, suggests Business 2 Community. They don’t have to be there all the time. But having someone take charge of the kiosk means customers have someone they can ask or turn to for assistance and help when they can’t seem to make heads or tails of the steps.
3. Is the service environment ideal?
Kiosks are commonly found in high foot-traffic areas. However, this can be detrimental to user adaptation, especially if your customers can hardly concentrate on the transaction because of too much foot traffic. So make sure to pick the right environment for your kiosk.
4. What kind do you need?
Outdoor and indoor kiosks are available so you can choose which one suits your marketing purposes the most. If you’re planning to advertise inside malls and airports, an indoor kiosk is ideal while outdoor kiosks work if you want outdoor pay stations or kiosks for outdoor events.
Getting a Kiosk
Kiosks use self-service technologies, so you already save up on labor costs. Brand exposure and awareness can be high, especially with the right location. In some cases, customer transactions via kiosks yielded more sales because they allow consumers to customize the product. Those ordering from restaurants were able to add more of the ingredients they liked, leading to pricier orders, says the Harvard Business Review. So if you want to take advantage of these perks, start looking into getting your own marketing kiosk sooner than later.
GoToKiosk offers a selection of kiosk products to help you get more sales. Want to know more? Visit GoToKiosk.com.
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