If you’re considering using direct mail marketing to promote your business, you’ll need to choose the right insert printing services to get the best results. There are four main types of insert printing services. Keep reading to learn more about the different types of insert printing services and how to choose the best one for your business.
Offset Printing Services
Offset printing is one of the most popular types of insert printing because it’s both affordable and high quality. Offset printing works by transferring ink from a metal plate onto a rubber blanket before being applied to paper. The advantages of this type of printing include precise color registration, consistent quality, and the ability to print on a variety of paper stocks.
Digital Printing Services
Digital printing is a newer type of technology used for direct mail inserts that is growing in popularity due to its flexibility and affordability. Digital printing works by directly transferring images onto paper using toner or inkjet printers. The advantages of digital printing include shorter turnaround times, lower minimum orders, and the ability to personalize each piece.
Large-Format Printing Services
This type of printing is ideal for businesses that need to print on oversized materials such as banners or posters. Large-format printers work by spraying ink onto a large sheet of paper or vinyl. The advantages of large-format printing include high-quality prints, the ability to print on a variety of materials, and fast turnaround times.
Screen Printing Services
Screen printing is a type of printmaking that dates back centuries. Screen printers create images by pushing ink through a fine mesh screen onto paper or fabric. The advantages of screen printing include high-quality prints, durability, and the ability to print on a variety of materials.